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  • OUR VISION

    Enable
    denim to last
    a lifetime.

  • Denim is as rugged as it is beautiful in its utilitarian construction, and over a lifetime a pair of jeans will undoubtedly build character from life, wear and tear. That's part of the allure and what makes each pair unique to its wearer. But the majority of garment fatigue and aging happens in the washing-machine, most of which can be prevented by reducing the amounts of washes. When you eventually have to wash the garment, using the most gentle yet efficient detergent available will work wonders over the course of its lifespan.

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Denim Emergency Wipes: Explained

Wet wipes infused with cleaning agents specially made for denim fabric in order to easily keep stains at bay. Start by brushing off any loose dirt or soil from the denim. Gently dab the wet wipe on the stain, be careful not to rub, as this can push the grime deeper into the fibers and potentially damage the fabric over time. Do not require further washing of the garment. Read more

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Denim Refresher & selvedge denim

Avoid excessive washing of your denim garments to protect both the fabric and the environment. Use our Denim Refresher to maintain a fresh feel between washes, reducing the release of harmful microplastics into the ocean and extending the life of your jeans. Read more

Production.

  • Ghost nets gathered

  • Shredded

  • Turned to pellets
Ghost Nets x Denim Care